Implementing best practices for content creationĪll the functions may be briefly described by the infographics below:Ī content strategist is a person who has vast knowledge in the sphere of marketing.Defining the set of tasks and processes for content writers, designers, SEO experts, etc.

Making the content production process consistent.Choosing the right ways of achieving the goals.Using and testing different channels for content delivery.Here are the most typical tasks for a content strategist: What Does a Content Strategist Do?Ī content strategist is commonly a person who analyzes the market, customers’ behavior and needs, explores new trends, communicates with different teams and departments to find the best way of creating and updating content. They have a view of the whole content strategy and ways of following it. They use persuasive language to attract the attention of customers and convince them to buy a product, start using a service, or book a demo, etc.Ī content strategist is not responsible for particular tasks. The similarity is the same as with content managers since both a content strategist and a copywriter are responsible for content creation, but they do it differently.Ī copywriter works with texts mainly. Some people may confuse a content strategist and a copywriter.

They do it by analyzing the market, trends, and communicating with business owners. In other words, a content strategist chooses the area of work for the content manager. But it is important to understand that content managers mostly deal with daily tasks and operations while a content strategist defines the whole content strategy. It’s understandable, as their responsibilities look similar, but though have differences.īoth a content strategist and a content manager are people responsible for working with content, its creation, and updating. Very often, people confuse a content strategist and a content manager. The primary goals of a content strategist: It helps a content strategist understand the target audience's needs and work most efficiently. In most cases, a content strategist obtains special education, very often in the sphere of marketing. It is far more than just writing and updating content it is working out and following a long-term plan to help a company achieve its goals. Who Is a Content Strategist?Ī content strategist is engaged in the marketing processes and responsible for providing, editing, designing all types of content vital for a company’s goals and interrelations of customers and business. Businesses have a particular position known as content strategist for that purpose.Ī content strategist is responsible for planning, creating, editing, publishing, and updating content depending on a company’s goals, needs, and objectives.Īnd here is a detailed description of a content strategist’s job scope. Companies worldwide deal with the challenge of producing and updating relevant content for different types of audiences to successfully operate on local and international markets. Posted by Julia in Technical Communication on 5 min readĪ significant increase in customers’ demands, business activities, and permanent cooperation between different spheres of social life leads to a necessity of providing more and more content of any kind: from educational to entertaining and promotional.

Ux writer vs content strategist